What our clients say about our accounts tax and business services.
Just to say a huge thank you. Not only am I extremely happy with the figure but also with the
comprehensive nature of the info.
There’s no doubt that I will be using you for next tax year
Self Employed Advisor
Ferguson McKenzie and Defacto FD have been working in partnership for the past 3 years. We approached
Fiona and her team to work with us on our financial strategy and our financial operations in
year 1 of launching our company. We recognised that in order for our business to be successful
we had to have a strong accountant behind us! We have had huge success working with De Facto
and have found the service to be prompt and reliable. We envisage that Defacto FD will support
us through our growth plans over the next 5 years and look forward to continued success.
G Ferguson – Director
Ferguson McKenzie Limited
I approached Fiona, Defacto FD, early in 2005. Having spent 16 years in HR management and
consultancy, I was considering setting up my own consultancy. The one aspect holding me back
at the time was may lack of confidence around the financial accounts and tax returns. Fiona
has been a tower of strength and has given me sound advice and easy to use excel templates for
me to monitor my finances. Fiona also kept me right regarding tax savings. I've just completed
my second tax return - all smooth sailing.
I have known and worked with Fiona Purves over a number of years since the inception of Defacto
FD Limited both on an individual basis re professional advice and support in tax concerns and
also from a commercial perspective in relation to Business Planning and Legislation advice.
She runs her business pro-actively and consistently and has a very professional, consultative
communication style. From time to time I have required her to be on the end of the phone for
reactive business advice and she is always professional and available to answer queries,
questions and share knowledge and advice accordingly be that face to face or over email/telephone.
Fiona’s technical knowledge is outstanding in helping those not so technical to understand all
elements of business finance and what should be considered when financial planning to achieve
desired outcomes and profitability. Her attention to detail based on her knowledge has proved
very valuable in the overall business planning process in a number of financials that required
to be considered and creating easy documents to use to support forward planning.
I have recommended Defacto FD Ltd to a number of individuals and will continue to do so.
Director of Recruitment
Defacto has handled all of my business accounting for the last year and a half. As I have only
been in business for 4 years and have recently became an employer. I have found Fiona’s help
and advice invaluable. She is always at the end of a phone when I need her help and support.
Her level of customer service is excellent and I am always happy to recommend her to my colleagues.
Franchisee Enjoy a Ball
I have been thoroughly delighted and impressed by the service and advice that I have received
from Defacto FD since I started my business in July 2005. Even before I launched my business,
Fiona spent a lot of her time giving me very valuable advice about the most appropriate way for
me to set myself up in business. I really valued her approach to this - she explained the options
very clearly and outlined the pros and cons of each option which facilitated my decision-making
process. She gave me a lot of information to consider, but ensured that I was the one in control
and making the decisions. She also ensured that I was disciplining myself right from the outset
in terms of earnings and expenditure analysis and planning.
I was absolutely thrilled with the tools that Fiona gave me to record all of my business accounts.
These have been simple and easy to use.
In terms of customer service and client support, Fiona has exceeded my expectations. She always
responds very quickly to any queries that I raise and explains things clearly and in laymen's terms
i.e. without using lots of unnecessary jargon. I really value Fiona's down to earth and friendly
approach to explaining business and tax issues.
Fiona takes a proactive approach to managing Inland Revenue deadlines by sending out timely
reminders and checking that I'm prepared in advance for tax return completions.
I'm also aware that Fiona is taking an innovative, customer centric approach to future business
developments and products and I am looking forward to the benefits of these.
I believe that Fiona has a real talent for considering the needs of her small business clients
and demonstrates this through all her interactions with myself. I would have no hesitation in
recommending Defacto FD to other businesses.
Defacto FD Limited was recommended to me when I became self-employed. For the past two years I
have relied on the services and advice provided. In terms of customer service I have been truly
impressed – not once has anything been too much trouble; indeed Fiona Purves has gone out of her
way to explain the finer points of accounting, etc to me in a patient and easy-to-understand manner.
The quality of the advice is flawless and has guided me away from making some potential errors that
would have impacted my business as well as myself personally. During my time with Defacto FD I have
found peace of mind knowing that my interests are in very safe and capable hands. It is without
reservation that I recommend Defacto FD Limited.
Colin Moreland Director
CBM Consulting Limited
Defacto-Fd has been my accountant for the last two and a half years.
In this time I have always found her to be very approachable and reliable in providing good customer
service. As a small business owner Fiona keeps a very important part of my business running smoothly.
She clearly loves what she does and makes the financial side of operations as easy as possible while
providing an excellent level of support. As a result I urge all my franchisees to make use of Defacto-Fd.
Enjoy A Ball (UK)
Enjoy-a-ball is a small sports coaching business and is currently in the second year of trading.
I have never worked for myself before and the prospect of trying to do my own accounts and Tax,
seemed very frightening indeed. However I have been extremely lucky to have Defacto FD as my accountant.
They solved all my problems and worries about taking on such a scary task and simplified my methods of
dealing with my accounts on a daily basis.
Her systems of operation are fantastically easy to work with along with her regular support meetings
that keep me informed of all processes and forthcoming expectations of the financial year.
I feel very comfortable and delighted to work with Defacto FD and have on going support from her when
ever I need it.
I would be delighted to recommend Defacto FD to anyone who may be considering working for themselves
and looking for an accountant.